В современном понимании риторика - это прикладная лингвистическая наука, изучающая закономерности ведения речи, ставящая перед собой цель научить людей легко и красиво владеть языком . Лингвистический словарь определяет риторику как филологическую дисциплину, изучающую способы построения художественно выразительной речи.
Термин «риторика» включает понятия «красноречие», «мастерство публичного выступления» и «ораторское искусство». Если красноречие означает «говорить привлекательно, красиво, красно, убедительно», то мастерство публичного выступления - это более высокий уровень владения речью. Вершиной риторики является ораторское искусство, под которым понимается искусство подготовки и произнесения публичной речи с конкретной целью воздействия на слушателей средствами живого слова.
По объему рассматриваемых проблем курс можно разделить на общую риторику, в которой с использованием данных психологии, логики, педагогики и лингвистики излагаются риторические правила работы над планом, содержанием и композицией речи, над языковым выражением мысли и приемами публичного выступления, и частные риторики, в которых рассматриваются правила речи применительно к определенной области человеческой деятельности: политической, научной, юридической, дипломатической и пр.
На основе метода научной классификации знаний и с учетом основных особенностей искусства устного слова современное оратороведение различает пять родов красноречия: общественно- политическое, академическое, судебное или юридическое, социально-бытовое, богословско-церковное.
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